5 Voucher Marketing Tips to Help Increase Sales

Posted: August 2022

Voucher marketing isn’t as easy as it looks. Just because you offer a promo, doesn’t mean there will be a feeding frenzy. Most customers still know how to pick and choose.

Whether you’re new to the game or not, though, do know that there are a couple of tried and tested ways that one should follow. It won’t guarantee absolute success, but each is, at the very least, quite capable of keeping you afloat with your competitors.

Here now are some voucher marketing tips to help you increase sales.

Offer sign-up bonuses

People are naturally too lazy to fill out a form, but that’s unless a special is offer is tagged along, so that’s a good time to come in. You can’t blame them, of course, because in their point of view, there’s at least an exchange: their time and effort for an interesting incentive.

The great thing about promoting vouchers through lead forms is it can be put anywhere, and it won’t look out of place, whether it’s through a traditional homepage graphic, pop-ups, emails, or the like.

Pop-ups are the most common way as it can be made to look like a standard upsell. It can be designed to appear after a few scrolls, a period of inactivity, or when they are about to close the window or app.

Make the voucher available in face-to-face and online payments

Availability is always good, and voucher acceptance isn't an exception. Among the top reasons why customers let vouchers expire is because payment methods are exclusive. It's an everyday occurrence simply because preferences vary.

Be sure to be flexible as it helps your offers and your brand get more attention. Simply find the right partner in the market. The best payment providers will allow your voucher to be usable in varying methods.

Because usual voucher terms indicate exclusivity in one payment method, flexibility can give you a considerable edge.

Promote on different channels

The digital world has opened a variety of channels to promote, and it’s best to maximize the opportunity. Don't limit the promotion through your website, standard social media posts, email, and SMS; use Google and social media ads too – Facebook, Instagram, and Twitter, include YouTube or TikTok if it fits.

It never hurts to expand your brand’s online visibility, especially these days. To further its impact, plan the execution as well – try to promote during holidays and paydays since it’s the perfect time to entice people into spending.

Put a time limit on the offers

Customers tend to overthink their purchases, which leads to delaying it for days and months, and before you know it, it’s already a classic case of online cart abandonment.

As such, limited time offers are one good way to let customers know that the time to buy is now, not anytime later. Increase the sense of urgency, put a big clock in the ads, and emphasize that the offer waits for no one.

But, of course, this isn’t new to customers, so it’s ultimately a battle of offering something better than what your competitors have. With that, the key is to be in the know and find ways to efficiently take it a notch further. It doesn’t have to be very significant, just something to separate you enough.

Offer a loyalty program

What’s better than offering a voucher? A loyalty program that rewards voucher users with new offers. It will not only endear you to loyal customers, but it will also cultivate new ones as they look forward to being privy to your exclusive offers.

To further its appeal, personalize the program. Know what they want and base the offers on the customers’ recent purchases. It increases their chances of buying more items.

IN CONCLUSION: Get a voucher management tool

Whether you’re currently offering vouchers or still thinking about it, it’s best to have a voucher management tool, one that’s able to provide what you need and all you have to do is click a few buttons so a code can be generated.

Here in VeritasPay, a voucher manager is included in our list of freebies when you avail any of our payment solutions. It’ll let you set certain payment terms, discounts, and more, and once a code is available, you’ll be able to share it anywhere. When used in your store, our system will automatically apply the discounts during online and/or face-to-face checkout.

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