Livestream sellers should embrace payment links

Posted: May 2022

Unless you’ve been phased out of the internet for the last couple of years, there’s a good chance that you’ve heard of livestream selling.

Such has been hot for a while now, especially since social media platforms like Facebook, Instagram, and YouTube have given users quite the setting to broadcast whichever content, product selling included.

It’s simple and too easy for anyone to pass up. You gather the items you want to sell, you get them on your PC or mobile device, go live on Facebook/Instagram/YouTube, and it’s done. You are now open to a potentially enormous audience.

That’s only the ‘good,’ though. Here’s the bad, especially for the ones who sell clothes and apparel: the competition is vast and strong. For every seller who sells a cool dress, shirt, or bag, there’s a hundred more who are doing the same. As such, the challenge becomes separating one’s store from the field.

There are many ways to do so, and that in itself is already a challenge because even in that area, the window is getting slimmer and slimmer. Simply put: When everyone’s thinking outside of the box, what is really “outside the box?” Should business owners return into thinking inside the box?

In any case, among the underrated aspects in all that is making sure your customers are having an easy way of completing their purchases. That right there can open up interesting paths, so maybe less is more? Instead of purely coming up with sale-boosting schemes, maybe just think about easing up the traditional ways of payments because if it’s executed well enough, those promos and offers may work even better.

Why, you ask? Because it addresses customer service, and consumers take note of it when it’s good. They don’t want to be bothered. They only want what they want and they want it fast.

So, how do payment links play into all that?

Most livestream sellers have one thing in common: they don’t have a website for their store, which means they are likely collecting customer payments via money transfer, either through online banking or other payment apps.

Payment links cut through that and more by providing a new approach – one that wouldn’t require anyone to craft a full-fledged website when the only preference is to have a checkout page.

There are variations of payment link solutions from a couple of providers, but with ours, VeritasPay EasyLink, link generators are provided, and business owners can input the corresponding price, order breakdown, and other key details, which can then be shared via email, text, or instant messaging. The link, meanwhile, will direct the customer into an online payment webpage, where they can pay via credit, debit, or mobile wallet.

EasyLink will do you one better too: that ‘link generator’ is actually part of our free, cloud and browser-based data manager, and among its many key components is providing real-time updates of the payments that come in.

Why is it worth considering at the very least?

Well, what’s not to like? With payment links, there’s a checkout page, thus making the store more legitimate, more payment options are offered, which means wider sales opportunities, and, as mentioned, it helps one separate itself from its competitors.

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As VeritasPay continues to provide high-quality payment solutions and promote cashless transactions, the company is also dedicated in bringing in fresh and informative content. We’ll be continuing to share new articles about our products, services, and varying subjects within the industry as we move forward.

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